This presentation explores the pioneering journey by a community college’s Marketing and Business division in harnessing Zero Textbook Cost (ZTC) pathways, Open Educational Resources (OER), and Artificial Intelligence (AI) technologies, such as ChatGPT, to revolutionize educational accessibility, affordability, and engagement. It delves into the creative process of integrating AI tools in the development of OER courses, showcasing how these technologies have been pivotal in designing curriculum, generating content, and facilitating personalized learning experiences. Attendees will gain insights into the challenges, successes, and the profound impact of these innovations on students and faculty alike.